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low cost content and community building services
Even if youre quite new to Internet Marketing Principles you probably already know that to be successful you need to generate a lot of traffic (visitors) to your site. And more importantly, in order to build a relationship with your customers, you need to ensure they return to your site regularly.
If you achieve this goal, you will be more likely to sell more goods/services to them over time, and youll be able to gain the interest of more Advertisers/Joint Venture Partners etc. This means more income for you!
OK, so how do you go about this?
Well, marketing your site to generate the initial traffic is a different subject which we cover briefly in our Small Business Resource Centre (and in detail on our Advisor Website). What were concerned with here is keeping your visitors loyal once theyve been to your site; i.e. to keep them returning.
There are many, many different ways to do this. Well mention a few briefly here.
Firstly, you need to have lots of regularly changing, updated information on your site for them to see (in other words fresh content!). Content can be anything from articles, news updates, new links to other sites, reviews (in fact any kind of new information); even just a new posting on your Discussion Group is fresh content.
Whats a Discussion Group?
Its basically a message board where your visitors can put up messages (called posting a message) and other visitors can see it, and respond to it. Discussion boards are extremely popular, and help to build a sense of Community. Visitors to your site will come back regularly to check the new postings on your board.So having your own Discussion Group is a good source of content.
But other than Discussion Groups you can have other Community Building facilities, such as a chat room (where people post messages in real time); or you can offer an email facility, so your visitors can have an email box on your site (e.g. email@example.com) this is a good traffic builder, since your visitors will have to come back regularly to log in to their email account from your site.
There are many other community building services you can add to your site e.g. surveys, polls, quizzes, games, directories, search facilities, greeting cards, and lots more. We explain about all of them in detail in our Project Package Manual and on the Niche Market Advisor Site.
The important thing to note though is how do you get these onto your site? And what exactly are they?
Well firstly each of these plug ins (as they are often known) are usually simple scripts (i.e. pieces of software) which are uploaded to your Internet server (i.e. where your website is hosted at your ISP or Hosting Company). These scripts are then effectively linked to your main website.
For example, if you already have a website any script you use is not put within your existing site as such, but effectively sits outside it and you simply link to it where you need to.
These scripts are created using computer language such as CGI, Java, Perl etc. But dont worry. You dont need to know anything about how to create computer languages to use them.
Theyre all very simple to use; just like adding any other piece of software to your computer. The only difference here is, these are added to your Host companys server, not on to your own personal computer.
So How Do You Get Hold of these Scripts?
Well there are three main ways.
Why would they do this?
Simply because they will place Banner Adverts on the space you use, and also may use direct email advertising for any of your visitors who sign up for the service. So they get paid by companies wanting to advertise, but you get the use of free scripts/free space etc. Some of these companies even let you put your own banner ads on the space too. So you can earn from the arrangement as well.
These Remote Community Building Services are a huge growth market, with companies like zzn.com, everyone.net, freesitestuff.com and many others making a major impact. This effectively allows you to add (or plug in) the sorts of portal services' which the big portal companies (like Yahoo!, AOL, etc.) have on their sites.
Other Types of Content
There are many other facets to this new industry too. There are companies offering other types of free content.
Things like articles, reviews, news feeds and news headlines (e.g. lists of latest news from all over the Internet, which you can put effectively on YOUR site to keep your visitors informed!). And this news is updated every few minutes, and covers all manner of topics. For more details of how this works see Moreover.com, one of the pioneers of this sort of service.
Overall, hopefully youve now got more of an idea how easy it is to add content and community building systems to your site. If youre still a bit unsure how it works and how easy it is, visit any of the sites mentioned and you should see just how easy they are to use.
All you need to know is how to use your browser, then simply point and click to use any of these remote services. Theyre very simple, but extremely effective.
If youd like to know more we give you full details of these, and dozens more in the Project Package and on the Advisor Website.
And we also offer a comprehensive content and community building resource service at our ZedShop website. In the meantime until youknow more, a visit to any of the other sites mentioned may well be very worthwhile for you.
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